ME + Party City

In today's social media-driven world, parents often feel overwhelmed by the pressure to create picture-perfect birthday parties, inspired by the flawless images on Pinterest and Instagram. Main Event, in partnership with Party City, aims to alleviate that stress with customizable Birthday Packages that make planning the perfect party a breeze.

To promote these party packages, we created a conversion campaign with owned channel marketing designed to showcase the simplicity of party planning at Main Event.

Role: Concept, Lead Copywriter