Shapermint
Shapermint came to us with a seemingly impossible task—create a shapewear campaign that champions body positivity. We asked ourselves, “How do we bridge the gap between the ideal of self-love and its real-life challenges?” It turns out that knowing you should love your body is one thing, but making it happen is another. This insight gave birth to "Unleash Your Masterpiece" and "Feel like the Masterpiece You Are." With the classic Venus de Milo as our muse, our work speaks to the beauty in every woman’s personal journey.
This campaign won gold distinction for excellence in branded storytelling at the 2020 Shorty Awards.
Role: Concept, Lead Copywriter
This campaign won gold distinction for excellence in branded storytelling at the 2020 Shorty Awards.
Role: Concept, Lead Copywriter