DQ Cupcakes
For years, DQ Cupcakes were an unofficial menu item. For Valentine’s Day, DQ made them official by hard-launching the 2 Cupcakes for $6 campaign on social. The work borrowed the way relationships go public online, using popular social phrases, formats, and video styles to announce the pair and clearly signal their official debut.
The launch cut through immediately, with Cupcake content consistently ranking among the strongest-performing posts of the month across all platforms and turning an unofficial item into one of DQ’s biggest social wins of the season.
Role: Concept, Lead Copywriter
The launch cut through immediately, with Cupcake content consistently ranking among the strongest-performing posts of the month across all platforms and turning an unofficial item into one of DQ’s biggest social wins of the season.
Role: Concept, Lead Copywriter
