Packers Perks

As both the NFL's third-oldest team and its all-time leader in wins, the Packers' championship tradition is second to none. We channeled Green Bay’s winning pedigree to show Packers’ fans that when they partner with Associated Bank, they’re not just joining a team of financial experts — they’re joining an institution with a legacy of success that extends beyond the gridiron.


Role: Concept, Lead Copywriter

Signage

Copy tapped into the Packers storied history and long-term partnership with Associated Bank.

OOH

Out-of-home billboards focused on the perks and additional fan rewards cardholders recieve.