ScotchBlue ProSharp

When a brand like ScotchBlue, that owns the #1 trusted, recommended, and preferred brand of painter’s tape on the market, asks you to launch a new product—where do you even begin? For us, it started with a perfect peel. That promise of flawless, crisp lines became the heart of our campaign, showcasing ProSharp with EdgeLock+ Technology’s ability to deliver a clean, smooth pull every time. With stunning visuals and that satisfying ASMR moment, we proved this new tape could elevate any paint job, making perfection just one peel away.


Role: Concept, Lead Copywriter

Brand Manifesto:

Average is everywhere.
But you’re not looking for average.
You’re looking the best.You want that X factor.
That inexplicable thing that’ll take your work to new heights.
Make every line straight.Every corner sharp.And every finish flawless.
So, your paint jobs go from good to great.

At Scotch, we make the tools you need to level up.
Backed by a century of trusted innovation, our newest painter’s tape boasts Edge-Lock+ Technology with twice the hold, so you can achieve our sharpest lines yet.
Because we know you’re not just searching for a minor improvement.
You’re searching for a professional edge.

New ScotchBlue ProSharp with EdgeLock+ Technology.
“Your Professional Edge.”